Halley's Comet - 1986

Halley's Comet - 1986

Friday, December 5, 2008

In the world of social media

As many of you may or may not know, my job is in online social media... a place where we take our real live interaction as human beings into cyber realms, where we find places such as the blogosphere!

As one who studies the blogosphere for my work, I have come to find the six labels that we place you under as a visitor of cyperspace. (These labels come from Charlene Li's book Groundswell)We have creators, critics, collectors, joiners, spectators, and inactives. Intersting how this is only to approach the world of online social media, or what we might call the 'groundswell', but what about in real life? Can you place yourself into one of these categories?

Do you consider yourself a creator? One who puts ideas out there for others to hear? Spark ideas into realities as your share your knowledge and bring it to fruition? Have you ever brought someting to life? Then yes, you are a creator.

Are you a critic? Do you take everything that comes to you in life and analyze it. Look at its up sides and downsides, and make an overall judgment on it? Or to move on to our next category...

Are you a collector? Do you like to gain as much of something as possible? Do you like to categorize things into your life or break them down into portions? Do you like to pile things up in one place?

Joiners are those of us who like to network. We like to be social. We don't necessarily care very much about going into great detail, but we like to talk to others. We like to be a part of a community, at the greatest or slightest degree.

There are spectators and inactives. Spectators merely watch what is going on, but rarely participate in the action.

And inactives, well you know the kind. Just going from point A to point B oblivious to what is going on around them.

I haven't really told you how these different labels actually work in the realm of online social media. But I think it's more interesting to all of you to apply it to real life. Think about how you interact with the world around you. And to what degree?

The picture in this post is one that I took at O'hare airport on the moving walkway coming on my way back to Austin from Chicago. Thought it was pretty cool.

1 comment:

Sharanya said...

Congrats, Halley! So happy that things are working out in Austin! Love the photo, by the way!